Quality Score — what really drives it and how to lift it
Quality Score, ad relevance, landing page experience, expected CTR, Ad Strength and RSA woven together — how the auction score forms and which levers move it.
Martin Rau
Auction & Quality
in Search Engine Advertising
Ad Rank, Quality Score, Impression Share und verwandte Auktionsmetriken.
Glossary
Quality Score Auktion & Qualität
A Google Ads diagnostic per keyword on a 1–10 scale, indicating how well the ad and landing page match the search query. Components: expected CTR, ad relevance, landing page experience.
Ad Relevance Auktion & Qualität
One of the three Quality Score components in Google Ads. Rates how closely the ad copy matches the meaning of the booked keyword. Scale: above/average/below average.
Landing Page Experience Auktion & Qualität
One of the three Quality Score components in Google Ads. Rates the destination page's content, usability, and speed. Scale: above/average/below average.